What is Digital Marketing anyway?

Digital marketing is any marketing activity done online to connect a brand or service with potential new customers. We may use any combination of social media, websites, search engines, blog posts, mobile devices, or other media outlets to get our messaging out.

Marketing once consisted of Print, Television, and Radio. With the advent of the internet, many of these traditional marketing channels have been on the decline. Magazines and newspapers were once a great place to spend your advertising dollars but even they are largely moving online. 

​Brand marketing is still done with a combination of traditional and digital marketing today but Google has become the 800 pound gorilla in most ad rooms. Yelp, Bing, and Facebook are likely the next largest platforms where tons of marketing transactions are generated daily. 

So with so many options to choose from, where do we focus? Great question! We strive to understand the goals of each new customer and develop a plan to tap into as many of these platforms as possible. In some cases, we generate a complete marketing platform which allows us to quickly spin up or down any one of these areas or when appropriate and budget supports it, all of the above and more. In other cases, we may just focus on the companies website as the hub and improve the overall flow of traffic to that source of information. These choices are determined by doing an analysis of both what the starting point is and where we can get the best bang for the buck over time.

What is SEO?

Search Engine Optimization (SEO) is the process of making a website appear and rank as a higher authority on the subject matter content of the website so that it is shown more often in the results of search engine(SERPs) queries by end users. Search engines "crawl" millions of web pages and index content so that when their customers(person searching online) search a topic, they know who has the best information on that subject. 

There are many types of SEO so let's talk about some:

• On-page SEO - This refers to some of the structure of your web pages. If done incorrectly, you may get dinged by search engines as not a serious source for information. Following the many suggested approaches to web page development allows the search engines to rapidly crawl and index the content you are providing and this scores points. Indexing takes note of the various keywords in your content. Quality of content, meta descriptions, title tags, and links to other information are all things considered in on-page SEO. Image size and descriptions can also play a role.
• Off-page SEO - Backlinking, customer reviews, guest posts, and social signals are some of the off-page examples where optimization can occur. The more pointers back to your site you can generate, the more important your content must be in the eyes of a search engine.  
• Local SEO - Making sure your NAP(Name, Address, & Phone) are the same across listings and on all pages ensures people searching in your area for what you offer match up and sync. Being in the "map pack" is very important today. That means creating a google business profile and making sure it syncs up with the rest of your data is key. 
• Technical SEO - Making sure pages load in a timely fashion and correcting errors might seem like a no brainer but these things need to be constantly monitored over time. A good website is constantly changing and as changes are made over time, this issues can creep into the mix. 

This is only a subset of the many tasks we verify and focus on when we take on an SEO client. The many overseas calls coming into this country from 99.00 - 200.00 a month SEO services with the same tag line, "we recently reviewed your website and while you have done a great job, your not showing up on page one"...
​We charge more than these companies and we do more than these companies. We also verify results. We depend on results because we know you will be with us a short time if we don't get you results.

Bottom Line Results of SEO and Digital Marketing

SEO and Digital Marketing: Empowering Online Success

In the ever-evolving landscape of the digital age, Search Engine Optimization (SEO) and digital marketing have emerged as pivotal strategies for businesses seeking to establish a robust online presence and maximize their reach. These intertwined disciplines wield unparalleled power in the realm of online success, acting as a compass for navigating the vast expanse of the internet and guiding businesses toward their target audiences. This essay delves into the intricate world of SEO and digital marketing, exploring their significance, key components, and the symbiotic relationship that fuels their effectiveness.

The Essence of SEO: Navigating the Digital Maze

Search Engine Optimization, commonly known as SEO, is the art and science of enhancing a website's visibility in search engine results. As search engines have become the go-to source for information, SEO has evolved into a fundamental aspect of digital marketing strategies. The primary goal of SEO is to organically improve a website's ranking in search engine results pages (SERPs), thereby increasing its chances of being discovered by users.

At the heart of SEO lie multifaceted techniques that collectively shape its efficacy. Keyword research, for instance, involves identifying and strategically incorporating relevant keywords into website content. These keywords act as the breadcrumbs that lead search engine crawlers to the website, allowing it to be indexed and subsequently displayed to users searching for related information. On-page optimization optimizes various elements of a webpage, including titles, meta descriptions, headers, and image tags, aligning them with the targeted keywords.

Off-page optimization, a vital component of SEO, revolves around building high-quality backlinks from reputable websites. Backlinks are akin to digital endorsements, signaling search engines about the website's credibility and relevance. The quality and quantity of these backlinks play a pivotal role in determining a website's authority, a crucial factor in search engine rankings.

Digital Marketing: A Holistic Approach to Online Triumph

While SEO lays the foundation for online visibility, digital marketing encompasses a broader spectrum of strategies aimed at promoting products, services, or brands through digital channels. It encompasses an array of activities, ranging from content marketing and social media engagement to email campaigns and pay-per-click (PPC) advertising.

Content marketing, a cornerstone of digital marketing, involves creating and disseminating valuable and relevant content to attract and engage target audiences. This content can take various forms, including blog posts, articles, infographics, videos, and podcasts. By offering information that addresses users' needs and concerns, businesses can establish themselves as authorities within their respective industries and foster lasting relationships with customers.

Social media has transcended its role as a platform for personal connections, morphing into a dynamic tool for businesses to interact with audiences. Social media marketing entails crafting and sharing content on platforms like Facebook, Instagram, Twitter, and LinkedIn to engage users and cultivate brand loyalty. The real-time nature of social media enables businesses to humanize their brands and respond promptly to customer inquiries and feedback.

Email marketing, despite being one of the oldest digital marketing strategies, continues to yield remarkable results. It involves sending targeted emails to a list of subscribers, delivering personalized content, promotions, and updates directly to users' inboxes. Through segmentation and personalization, businesses can tailor their messages to specific audience segments, enhancing the chances of conversion.

The Synergy of SEO and Digital Marketing: A Dynamic Duo

While SEO and digital marketing are distinct disciplines, they share a symbiotic relationship that amplifies their impact when combined. SEO provides the technical foundation that ensures a website is primed for optimal performance in search engine rankings. Simultaneously, digital marketing strategies drive traffic to the website, thus enriching the data that search engines use to evaluate its relevance and authority.

For instance, content marketing efforts create a steady stream of valuable content that not only engages users but also provides opportunities for incorporating strategically chosen keywords. This synergy bolsters the website's SEO by enhancing its content quality and relevance, thus improving its chances of ranking higher in search results.

Social media interactions and engagement not only foster brand loyalty but also generate social signals that search engines consider in their ranking algorithms. Active social media profiles, sharing relevant content and engaging with users, contribute to a website's perceived authority and credibility.

Likewise, digital marketing initiatives often lead to the acquisition of high-quality backlinks, a cornerstone of off-page SEO. By promoting valuable content through various digital channels, businesses attract the attention of other websites and influencers, resulting in organic backlinks that elevate the website's authority in the eyes of search engines.

The Evolving Landscape and Future Prospects

The realm of SEO and digital marketing is not static; it is in a perpetual state of evolution. As search engines refine their algorithms and user behavior shifts, businesses must adapt their strategies to stay ahead of the curve. Voice search, mobile optimization, artificial intelligence, and data analytics are among the emerging trends reshaping the digital marketing landscape.

Voice search, facilitated by virtual assistants like Siri, Alexa, and Google Assistant, requires a shift in keyword targeting toward more conversational phrases. Mobile optimization has transitioned from a preference to a necessity, as search engines prioritize mobile-friendly websites to cater to the growing number of users accessing the internet via smartphones and tablets.

The integration of artificial intelligence and data analytics has revolutionized the way businesses approach digital marketing. AI-powered tools can analyze vast datasets to uncover insights about consumer behavior and preferences, enabling businesses to tailor their strategies for maximum impact.

In conclusion, SEO and digital marketing are inseparable allies that drive online success in the digital age. SEO provides the technical foundation, optimizing websites for search engine visibility, while digital marketing strategies amplify a brand's reach and engagement. Their symbiotic relationship enhances a website's authority, credibility, and relevance, ultimately leading to improved search engine rankings and online visibility. As the digital landscape continues to evolve, businesses that harness the power of SEO and digital marketing will be better positioned to thrive in the dynamic and competitive online arena.


​Bottom line if you need more customers or want to get your phone ringing, we know how to make that happen. Scroll up and schedule a meeting with our owner or just click here to call 502-419-1087.

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